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Complete Google Ads & PPC Mastery Course

Master Google Ads from campaign setup and keyword research to advanced targeting, conversion tracking, Performance Max, and data-driven campaign optimization.
Enroll Now

Step by Step

3 Months

Online & On Campus

Real Life Training

Introduction to Google Ads (PPC) – Learn Paid Search Advertising

Learn the fundamentals of Google Ads (Pay-Per-Click/PPC) and discover how to create targeted, high-performing advertising campaigns. This course introduces you to different Google Ads campaign types, including Search, Display, and Video Ads, along with effective targeting options based on keywords, location, demographics, interests, and user behavior.

You’ll learn how to structure campaigns, create compelling ads, manage PPC budgets, and apply optimization strategies to improve click-through rates, conversions, and return on ad spend (ROAS). With practical knowledge of Google Ads targeting, bidding, ad formats, and campaign optimization, you’ll gain the skills needed to run cost-effective PPC campaigns and reach the right audience at the right time.

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Complete Google Ads & PPC Mastery Course

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with complete course & payment details.

Course Modules

01

Google Ads Campaign Types & Account Structure

👉Overview of Search, Display, Shopping, Video, and Performance Max Campaigns
👉Understanding Campaigns, Ad Groups, Ads, and Assets
👉Creating Industry-Specific Google Ads Account Structures

02

Keyword Research & PPC Campaign Strategy

👉Advanced Keyword Research with Google Keyword Planner, SEMrush & Competitor Analysis
👉Search Intent & Keyword Mapping for High-Converting Campaigns
👉Practical Project: Build a Google Ads Campaign Plan for a Local Service Business

03

Bidding Strategies & Quality Score Optimization

👉Manual vs. Automated Bidding Strategies, Including Target CPA, Maximize Conversions & More
👉Understanding Quality Score & Proven Optimization Techniques
👉Case Study: How Quality Score Optimization Reduced a Client’s CPC by 30%

04

Conversion Tracking & Analytics

👉Set Up & Configure Events and Conversion Goals in GA4
👉Track Form Submissions, Button Clicks & Key User Actions with Google Tag Manager
👉Identify, Troubleshoot & Fix Common Conversion Tracking Issues

05

Google Ads Performance Tracking & Reporting

👉Understand Key PPC Metrics: CTR, CPC, CPA, ROAS & Conversion Rate
👉Use UTM Parameters for Accurate Campaign Tracking & Attribution
👉Hands-On Project: Build a Google Ads Performance Dashboard in Looker Studio

06

Advanced Audience Targeting & Segmentation

👉Explore Affinity, In-Market & Detailed Demographic Audiences
👉Use Customer Match & Similar Audience Strategies
👉Layer Audiences with Search & Display Campaigns for More Precise Targeting

07

Google Display Ads: Targeting & Ad Creation

👉Compare Manual Placements vs. Audience Targeting for Display Campaigns
👉Create Engaging Display Ads to Improve Visibility, CTR & Engagement
👉Practical Project: Launch a Google Display Campaign with Effective Targeting & Exclusions

08

YouTube Ads: Video Campaigns & Audience Targeting

👉Explore YouTube Ad Formats: Skippable, Non-Skippable, In-Feed & Bumper Ads
👉Learn Effective Audience Targeting Strategies for YouTube Advertising
👉Real-World Example: Creating a YouTube Ads Campaign for an Online Product Launch

09

Performance Max Campaigns

👉Set Up Performance Max Campaigns with High-Quality Assets & Product Feed Integration
👉Use Audience Signals to Improve Targeting, Performance & Conversions
👉Case Study: Scaling an E-Commerce Brand with Performance Max & Custom Creative Assets

Description

Introduction to Google Ads (PPC) – Learn Paid Search Advertising

Learn the fundamentals of Google Ads (Pay-Per-Click/PPC) and discover how to create targeted, high-performing advertising campaigns. This course introduces you to different Google Ads campaign types, including Search, Display, and Video Ads, along with effective targeting options based on keywords, location, demographics, interests, and user behavior.

You’ll learn how to structure campaigns, create compelling ads, manage PPC budgets, and apply optimization strategies to improve click-through rates, conversions, and return on ad spend (ROAS). With practical knowledge of Google Ads targeting, bidding, ad formats, and campaign optimization, you’ll gain the skills needed to run cost-effective PPC campaigns and reach the right audience at the right time.

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